ColinEagan.com

Welcome to the blog for Colin Eagan, a Graduate Student at VCU Brandcenter, Richmond VA. Colin studies Interaction Design, IA, UX and Digital Strategy.
Sun Apr 5
Finally figured out who does the Accenture ads — its a campaign by Y&R. Having lunch with them tomorrow. Great example of a concept extension with “Go on. Be a Tiger” transforming into “We know what it takes to be a tiger.” The % splits are very clever. Also translates well on print and screen. No digital applications however. Perhaps do you have what it takes? Digital application: go online and test yourself?

Finally figured out who does the Accenture ads — its a campaign by Y&R. Having lunch with them tomorrow. Great example of a concept extension with “Go on. Be a Tiger” transforming into “We know what it takes to be a tiger.” The % splits are very clever. Also translates well on print and screen. No digital applications however. Perhaps do you have what it takes? Digital application: go online and test yourself?